Universal Music Group is renowned for its many varying labels and companies that merge forming a cultural music phenomenon. UMG (Universal Music Group) recently forged a two-year agreement with Bally's Total Fitness to give Bally members free mp3 downloads. This new concept of music ingenuity and fitness is just one of the many ideas that UMG has forged; as well as VEVO, an improved look and performance for online music video channeling. UMG has continuously been rethinking and redeveloping music into a sellers market, as well as a cultural boom.
Universal Music Group: "Culturally Sound"
